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The market expects Rolex to continue to be in ‘short supply’ in 2021 – production down but demand up rather than down due to the outbreak

Last year, when the new pneumonia epidemic began to break out in Europe, a number of major Swiss watchmakers, including Rolex, Patek Philippe, Audemars Piguet and Hublot, coincidentally announced the closure of their factories around mid-March. Although Rolex resumed operations around eight weeks after the shutdown, the brand took measures to reduce working hours and shifts in order to comply with the Swiss federal government’s epidemic prevention policy,replica rolex watches with the result that Rolex’s annual production in 2020 is estimated to be around 25% lower than in previous years.

According to estimates by international financial institutions Vontobel and Morgan Stanley, Rolex will produce around 950,000 watches in 2019, and based on this figure, it is reasonable to estimate that Rolex will produce around 710,000 watches in 2020 (950,000 x 75%).

Rolex launches new watches for 2020, with the Submariner collection being completely upgraded

The Sky Dweller collection is also one of the highlights of the 2020 launches

At the same time, the two major Swiss watch shows – Watches & Wonders in Geneva and Baselworld 2020 – have been cancelled due to the epidemic, and Rolex’s new watch launches have been delayed from April to September, which has led to a shortage of Rolex watches from 2020 to 2021.

Although many foreign watch shops were forced to close temporarily between March and May 2020, they continued to receive orders from customers during this period. Later, after surviving the first wave of the pandemic, a so-called retaliatory wave of consumption began to take place, so when the shops reopened, demand for Rolex watches surged even more, which led to an accelerated flow of Rolex watches through the shops’ inventories; however, demand continued to outstrip supply as Rolex production fell in 2020.

The Green Water Ghost (126610LV) has been one of the most popular Rolex models, with the ‘speculative’ price on the market being over 70% higher than the price, but still ‘hard to find’

Some European watch shops have said in interviews with the media that they are out of stock in their warehouses, and distributors have said they are not sure when the Rolex factory will deliver. One might wonder if Rolex is giving priority to the Asian market, where the market is recovering more quickly. On this point, the general consensus in Europe is that the brand would not be “favouring one over the other”. In fact,buy fake watches the current shortage of Rolex watches should be global.

It seems that if you want to buy a Rolex watch in the near future, you will need to be more patient, as the effects of the shutdown last year may take longer to return to normal pre-epidemic levels. We should wait until the supply is back to normal before we “go in”!

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